I wasn’t sure who to contact for editorial content on the website and thought you might be itnerested to hear about our latest Augmented Reality Campaign from Tissot. Do let me know if you require any further information.
Best wishes,
Claudia
TISSOT UNVEILS AUGMENTED REALITY APPLICATION FOR WOMEN
22 November, 2010 – Swiss watchmaker Tissot, pioneers of augmented reality in the watch
industry, launches its second virtual campaign to showcase the ladies collection. Following
on from the success of the initial augmented reality application developed for the men’s
collection, the new technology now features the ladies range. The revolutionary digital
technology enables consumers to ‘try on’ a number of Tissot ladies watches, in various
styles and colours and see in 3D how it will look on their wrist from the comfort of their home
or office.
The entertaining new form of shopping provides women with the opportunity to choose from
a selection of watches and view products in greater detail than possible from traditional
online shopping methods. With Christmas around the corner, the new Tissot technology is
the perfect interactive gift tool for men looking to buy their partner a watch for Christmas.
Women can go online and use the application to email a picture of them virtually wearing the
watch they would like to see in their stocking.
The application is available on the Tissot website http://www.tissot.ch/reality. By logging onto the
Tissot website consumers can easily download the wristband which they then use to hold
their wrist up in front of their webcam -enabled computer where they can they virtually try on
a number of watches.
Kathrin Buegl, Brand Director at Tissot comments; “We are delighted that Tissot is
continuing to lead the way in innovation and augmented reality campaigns in the watch
industry. The first women’s application will enable our consumers to experience the Tissot
collection from home.”
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase
expresses the brand’s DNA; its proven dedication to being perfectly in tune with the
technology and tastes of each era. Tissot has been growing and developing its tradition of
innovation since 1853. From the early days to the present, in its home in Le Locle in the
Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish
timepieces now sold in more than 150 countries around the world. Special materials,
advanced functionality and meticulous design detail join forces to create the luxury of
accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer
and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®,
FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.
With the latest innovations in its communication and product, Tissot presents impressive
proof of its signature, “Innovators by tradition“.
For further information please contact Claudia Smith
Tel: 0845 272 6400 E-mail: claudia.smith@uk.swatchgroup.com
Hello,
I wasn’t sure who to contact for editorial content on the website and thought you might be itnerested to hear about our latest Augmented Reality Campaign from Tissot. Do let me know if you require any further information.
Best wishes,
Claudia
TISSOT UNVEILS AUGMENTED REALITY APPLICATION FOR WOMEN
22 November, 2010 – Swiss watchmaker Tissot, pioneers of augmented reality in the watch
industry, launches its second virtual campaign to showcase the ladies collection. Following
on from the success of the initial augmented reality application developed for the men’s
collection, the new technology now features the ladies range. The revolutionary digital
technology enables consumers to ‘try on’ a number of Tissot ladies watches, in various
styles and colours and see in 3D how it will look on their wrist from the comfort of their home
or office.
The entertaining new form of shopping provides women with the opportunity to choose from
a selection of watches and view products in greater detail than possible from traditional
online shopping methods. With Christmas around the corner, the new Tissot technology is
the perfect interactive gift tool for men looking to buy their partner a watch for Christmas.
Women can go online and use the application to email a picture of them virtually wearing the
watch they would like to see in their stocking.
The application is available on the Tissot website http://www.tissot.ch/reality. By logging onto the
Tissot website consumers can easily download the wristband which they then use to hold
their wrist up in front of their webcam -enabled computer where they can they virtually try on
a number of watches.
Kathrin Buegl, Brand Director at Tissot comments; “We are delighted that Tissot is
continuing to lead the way in innovation and augmented reality campaigns in the watch
industry. The first women’s application will enable our consumers to experience the Tissot
collection from home.”
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase
expresses the brand’s DNA; its proven dedication to being perfectly in tune with the
technology and tastes of each era. Tissot has been growing and developing its tradition of
innovation since 1853. From the early days to the present, in its home in Le Locle in the
Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish
timepieces now sold in more than 150 countries around the world. Special materials,
advanced functionality and meticulous design detail join forces to create the luxury of
accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer
and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®,
FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.
With the latest innovations in its communication and product, Tissot presents impressive
proof of its signature, “Innovators by tradition“.
For further information please contact Claudia Smith
Tel: 0845 272 6400 E-mail: claudia.smith@uk.swatchgroup.com